I found a matcha cafe in Milan!
Although I’m not a college-age hipster and avid frequenter of green tea cafes, I do love it when Milan embraces different food & beverage trends. Originating in Japan, matcha cafes have also been popular in the US for some time now. I’ve spent most of my young adult life in Italy, and there are so many food trends that have been taking off in the US that I have yet to experience. So I was definitely psyched to hear about Macha Cafe.
In case you were wondering, there has never been a single Starbucks anywhere in Italy. One could attribute this to the fact that traditions reign in the bel paese and any perceived attempts to bastardize a real Italian espresso would not be tolerated. Coffee is a huge part of daily life here, and like so many aspects of Italian life, if anything new and foreign is introduced, wary and unwelcoming eyes are widened. At least this was the case when the older folks were in charge, but now the younger generation is slowly taking over (those who haven’t fled Italy in desperation for decent jobs). Shockingly and refreshingly enough, this new generation is not afraid of portable coffee cups and whipped cream on their coffee! They are not only accepting these completely non-Italian habits, but are totally enjoying them.